First they came for the Own Brand Tuna…
Sainsbury’s have discontinued their Basics Bread. We march tomorrow.
In all seriousness, with dairy products increasing virtually every week, and everything else slowly creeping up, it irritates me that Basics food is disappearing. The last few weeks, Basics Bread was repeatedly sold out, so it’s not as if there’s a shortage of demand. Chicken Pies, which continue to sell well, were taken off for a while, but seem to have reappeared. Meanwhile, Sainsbury’s have the cheek to slap on the extra-large price tags on things even when they go up. I’ve known them to raise prices after doing their ‘price checks’ with competitors, and advertise the ‘price check’. That said, why the Swiss Rolls still fluctuate day-to-day between 15p and 17p as they have done for months, I have no idea. Either there is a great sadistic intelligence behind JS waging a methodical and Machiavellian class war, or it’s run by an office full of incompetent managers on a permanent caffeine buzz, obsessively fiddling with the prices, hearing all this ‘credit crunch’ talk and whirling themselves into a coffee-induced panic.
The Basics Bread tagline (for all Sainsbury’s Basics have one) was ‘likes to be buttered up’. We will remember it.
(and yes, the tuna went up by about a third before passing away a few weeks ago)
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“Qu’ils mangent de la brioche.” Let them eat cake. Have you thought of eating brioche instead of basic bread:-)?
I find time to bake my own bread, which is very satisfying. A German friend insists that “it’s as easy as boiling a kettle”, which is a slight exaggeration. He also has an ingenious low-fuel method of baking it in an unsealed pressure cooker, on the hob on the lowest light.
It works, but I normally bake bread the usual way in the oven. I haven’t costed the fuel, so don’t know how the cost compares with shop bread. It tastes better, though.
“Either there is a great sadistic intelligence behind JS waging a methodical and Machiavellian class war” Lol
I always go to Tesco before it closes, buy the nearly out of date loaves and freeze them :)
RIP your basic bread. I’m sorry for your loss
at morrisons the tactic seems to be to make the odd thing stupidly low in price and then increase the prices of everything else.
Sainsbury’s here are too mercenary to do proper stock-clearing prices. They reduce the very expensive things to make them slightly dearer than the regular lines, but they don’t ever do that with bread and other ordinary perishables.